Color Theory
Color theory was a concept that at first glance to me was very simple to understand and then I started to really think deep into the ways in which color affects our choices everyday. For example, did you know that before McDonalds settled on the current color scheme that it has had for decades now. They researched colors that encourage quick eating in order to promote customers to eat faster and leave. This led to higher profits for the company and now they are one of the largest fast food joints in the world.
Once this thought crossed my mind and I did a bit more research on this subject I began to think that this may be more complicated than I had thought. The premise that I just mentioned relates to one of the three concepts of color theory, which are color wheel, color harmony, and the psychology of color. The concept for researching the effects of colors is of course the psychology of color. This is how colors affect your mood and feelings as a whole.
The color wheel though was an invention of Sir Isaac Newton, weird this guy has a pull on me. (Lol, if you know then laugh). This concept relates to how colors relate with the primary colors of red, yellow, and blue being featured. Followed by the secondary colors of orange, green, and purple. This wheel, while in many different formats online, is used to determine contrasts and colors that work more harmoniously together.
Which leads us to the last color harmony. Which honestly is a bit underwhelming as this relates to the visual appeal of the colors on the creation. This as we all know is in the eye of the beholder, but it is obvious that certain pieces can stand the test of time and are more universally seen as beautiful.
For more on any of these topics and for a deeper dive there is a book recommendation in the links and a link in the links to help your understanding.
Next month we will be researching Plot Structure in writing. Until then as always, Be Your Own Fable.
“Basic Color Theory” https://www.colormatters.com/color-and-design/basic-color-theory
“The Elements of Color” by Johannes Itten https://linktw.in/QmFPRx
